Having a Vision For Your Business Is Critical—What’s Yours?

by Donna Toothaker on July 23, 2015

by Donna Toothaker

Have you ever had a really great dream where everything was perfect and things happened just as you wanted them to? And you wake up feeling calm, peaceful and happy? I love dreams like that!

Visions can be a lot like dreams, except that visions are mental images that you actually create yourself of how you imagine something to be. It could be your perfect vacation, your dream home, or your ideal soul mate. In life it can be fun to have visions, but in your business, it’s imperative!

Having a vision for your business will you to make better decisions, know what the right direction is for you, show you what actions need to be taken, and allow you to focus on the big picture.

Here are four critical steps in creating a 1-year vision plan for your business:

Step 1 – Create a vision statement. Think about the vision you have for your business. You know, the one in an ideal world, with no consequences, without having to know how everything would be accomplished, but merely what it would look like in that perfect world.

Now, from that vision, create your vision statement. Your vision statement should include things like (and remember to get really specific);

  • the types of clients you want to have (industries, personality, etc)
  • the type of work you personally want to do
  • how much you want to be earning regularly in one year
  • how much time off you want to have
  • what your team will look like and what kind of work they will do on your behalf
  • new services you will add (or existing ones you will drop)
  • new products you want to create
  • where you will perform your work (new office, redone office, remote office, etc.)
  • etc, etc.

Step 2 – Identify your challenges. Once you have your vision statement completed, you will need to determine what might be preventing you from achieving your vision NOW. What challenges are you facing? Is it a lack of a marketing plan, lack of a good team, not attracting the right clients? Make a list of these challenges, and be as specific as you can.

Step 3 – Create an action list. Now, with your list of challenges in hand, you should create an action list, addressing each one of your challenges and what it will take to overcome it. It might be actions such as hiring support to help with a marketing plan, or finding, interviewing and hiring new/better team members, etc. Again, be very specific with your action list. The clearer your action plan can be from the beginning, the easier it will be to work through each item.

Step 4 – Work the plan. Now you should have a comprehensive list of challenges, along with the action items needed to conquer each challenge. The final step is to work on each of the action items until you have turned every challenge into an accomplishment.

You can go about this last step in any way that works for best for you. You might want to prioritize them from most important to least important; or maybe first tackle the ones that present the greatest obstacles, so you can get them out of the way and move on to the other items that will require less time and attention. Find the way that works best for you and then start working those action items. Set deadlines for each of the action items, and monitor your progress. Quite quickly, if you stay on track, you should have each of the items moved from the “challenge” column to the “accomplished” column, and you should see significant improvement in your business success.

Remember to keep you Vision Statement in front of you at all times. You can even make copies and post them throughout your house, but at the very least keep one by your work area. What you focus on, you attract. So being consistently, consciously aware of what you expect, will help you realize your vision faster. And, whenever you have business decisions to make you can look at your vision and ask yourself, “Will this get me closer to my vision, or take me off-course?” Based on that answer, you’ll be able to make smart decisions that will move your business forward into your ideal vision. Now get to it! And good luck!


Donna Toothaker is CEO, founder and coach of Step It Up VA Coaching, and the creator of the 6 Steps to 6-Figure VA Success System. These highly sought-after VA coaching programs have been created for established, successful VAs who wish to create the 6-figure business of their dreams. Visithttp://www.stepitupva.com to receive the free report, Top 3 Mistakes to Avoid in Creating a 6-Figure VA Business.

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